5 out of 5 Stars
Foster gives 10 great tools in 10 great chapters for generating ideas (or as he put it “idea-condition your mind”): Have Fun, Be More Like a Child, Become Idea-Prone, Visualize Success, Rejoice in Failure, Get More Inputs, Screw Up Your Courage, Team Up with Energy, Rethink Your Thinking, and Learn How to Combine. After every couple pages I would find myself putting the book down to write notes, ideas, and insights to his suggestions. I felt very inspired to put what he was preaching into practice. It takes effort, but I see it as a valuable return.
Foster finishes the book with a “five-step method for producing ideas.” There is a chapter for each step where he discusses what to do and why to do it. The idea is to combine idea making tools with an idea making formula and great ideas will be born. I felt like Foster, who has worked for years in the advertising industry, had a lot to offer on creative thinking. He gives personal stories and insights, but his book is also stalked full with examples and quotes from others as well.